acklam car centre
Client Brief -
www.acklamcarcentre.co.uk
Acklam Car Centre's old site was very
bland and consisted of a list of vehicles held in stock along with
very little vehicle information. The client wanted to purvey the
quality and value for money they offered as a company through their
website. Along with these requirements the client had an ongoing
relationship with TV personality David Dickinson and they wanted to
use his profile in their site. The most important aspects of the new
site was that the site had to have the ability to be managed
in-house once complete.
Web Ads Local Solution
A number of base designs were created for
Acklam Car Centre to preview. These varied from a 'bargain basement' type
image to a 'corporate' style image. After discussions, the client decided to
pitch towards the higher end style whilst still incorporating the value for
money feeling. The database management was created from the standard template
we use and re-configured to take into account that clients would not be buying
directly from the website but rather, enquiring about the vehicles
they have in stock. This management system is browser based enabling the
client to fully manage the system afterwards without the need for extra
software and licensing issues. The training of the client's staff to use the
system was completed within 4 hours.
